"The trainings have been useful to me in so many ways. I've integrated Thai massage into the work that I do with senior clients, have new clients, and have doubled my income. My clients adore this element of their care!"
Swedish, Deep Tissue, Sports Therapy, Myofacial Release, the list could go on. Don’t get me wrong; those techniques serve an important purpose. Its just that all Massage Therapists know this stuff and is why often times Massage Therapists fail to realize the career of their dreams.
Why you ask?
See, as clients become interested in massage therapy and seek out a Practitioner…there is nothing to make one Massage Therapist stand out from another.
As clients surf the web or read your advertising it’s the same ole’ same ole’ Swedish, Deep Tissue, Sports, etc. Nothing to make them want to pick up the phone to call you instead of the other Massage Therapist down the street.
So, it becomes very tricky and complicated to compete over the same clients with the same massage therapy skills as everyone else.
Now, clients can tell you specialize and you can offer them something special…even unique. Without a specialty, you are just going to keep competing with the same skills as all the other 100,000 Massage therapists that graduated from schools this year, next year, and the year after that.
Back in 2003, I knew nothing about massage therapy other than it felt great. I chose Thai massage as my specialty because of a meaningful trip I took to Thailand in 2002. I started learning and growing my skills. Within 1-year, I went from providing massage in my living room to a 1300 square foot treatment facility employing 6 people. Today, I operate 2 massage centers and a Thai massage school all-specializing in Thai massage.
I really do not want to toot my own horn here, but why did I become successful so fast?
“I loved my Basic Thai Massage Course, not only for the information I gained on this fabulous healing art form, but also because of the true taste of loving kindness (metta) that is at the heart of it all. Many thanks to David and his entire support system for passing this gift on to me and to others."
Because I specialized in a technique that immediately made people respond. I had Massage Therapists that had been in the field for yearsssssss, call me and ask me how I did it.
They’d stop by to inquire into what I was doing that they could not with 3-, 5-, or even 10-years in the field.
Truthfully, at the time I had no idea just how important specializing is to success. I was just doing what I loved and my clients loved it too. Later, I started to research my success and realized one of the core reasons I succeeded while others failed is because I “specialized”.
Potential clients figured I had much more knowledge and abilities than the other folks down the street. Did I really, with just 1-year in the field?
Whether that is true or not, is not really the point. The fact is, by specializing in something like Thai massage you will find yourself attracting clients to your massage practice in droves because you are now “specializing” and standing out among the crowd.
“Just wanted to let you know that I had a really great learning experience last week during the Basic Thai Massage course. I've been in many classrooms and I have to say that you did a phenomenal job creating a supportive and inspirational learning environment. Thank you so much! Eventually I will be back to learn more!"
with loving kindiness,
Kristine @ Thai Institute
“I have taken a lot of continuing education courses in my many years as a massage therapist and I have always considered them a waste of time, energy, and money. My Basic Thai Massage course with the Thai Institute of Healing Arts cost less than all those other courses and I gained way more useful information than all those other courses combined. This course was well worth my time, effort, and money, I enjoyed the course immensely."
"Your class was spectacular for me. The love and caring you showed all of us was remarkable. I can see why interns keeps coming back. If I lived closer I'd be there every time also. This was one of the best seminars I've taken. Thank you so much."